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Exhibition Identity Editorial
Interactive Design

Overview

Deptford Is Changing is an exhibition identity exploring the effects of gentrification on the people and culture of Deptford, London.

At the centre of the identity is the Deptford flower, a flower that has become rare in the area. It serves as a metaphor for the local community: once rooted in the neighbourhood, now increasingly hidden and overshadowed by its rapid transformation.

The exhibition uses the asterisk to represent the flower, as a bold, oversized visual language across a series of posters placed throughout Deptford. Designed to demand attention, the posters act as a visual “we’re here” from the people who have lived in the area long before its redevelopment. Using augmented reality, each poster can be scanned to reveal a quote from a local resident, bringing their thoughts, feelings, and experiences directly into the public space.

The collection of voices is brought together in an accompanying booklet, archiving the quotes featured across the posters and creating a lasting record of the community behind the changing neighbourhood.